Differentiating SEO and PPC

01 Dec
SEO (Search Engine Optimization)-

SEO stands for Search Engine Optimization, a common term for people who are in the digital marketing business or even who aren’t, but are known with online marketing in pieces. SEO usually brings organic traffic to the website and helps it to improve its Alexa and search engine ranking, simultaneously.

The SEO brings the results deepening upon the keywords. Better the keywords, better the results. SEO is not as easy as it appears, but it’s rather a form of marketing that needs proper research and knowledge of various tools to find the real worthy keywords and make it work for the website.

Nonetheless, it takes a long time sometimes to bring the ranking because everything has to be done in a planned and structured way and Google loves seeing that. If an SEO expert is paying for traffic then it is not considered SEO at all. That's why people hire SEO experts because it's cheap than paying a large sum for Google ads on a daily, weekly or monthly basis.

PPC (Pay-Per-Click)-

PPC is known as Pay Per Click. Unlike SEO that is done organically to bring the ranking to the particular website, PPC is paid to bring traffic by shows ads on different platforms on the internet. That being said, it is a costly way of marketing and requires a lot of funding to run campaigns successful; otherwise, the success halts as soon as it stops. If you have money and thinks PPC is just piece of cake, then you will end up losing your money with getting the results. You will need PPC certified person who can run successful campaigns bringing the desired results to the table.

PPC can surely bring faster results and even help in telling which keywords can convert faster and better results during the SEO phrase.

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